$500M
Global services portfolio
Led global marketing for a services portfolio that grew from $300M to $500M across nine life sciences business units.
Turning complex science into commercial impact.
Differentiated value. Aligned execution. Measurable growth.
20+ years in life sciencesThermo Fisher DirectorGlobal team of 15$500M portfolio
Selected commercial impact
Outcomes over activity.
Portfolio scale. Recurring revenue. Pipeline growth. Market expansion.
~$18M
Incremental recurring revenue
Associated with improved service capture through sharper segmentation, positioning, and commercial activation.
$10M
Qualified pipeline
Created through customer-data enrichment, segmentation, and targeting.
+322%
Segment growth
Activated an underserved structural-biology opportunity through data, customer insight, positioning, and sales enablement.
Selected case studies
Decisions, alignment, and measurable impact.
Curated for business leaders who need the story quickly—and the strategic decisions behind it when they want to go deeper.
Featured case study
Turning fragmented commercial execution into a recurring-revenue growth engine
Commercial strategy and execution varied across a global services portfolio spanning nine life sciences business units.
Unified the commercial strategy around sharper positioning, stronger customer targeting, more effective sales enablement, and disciplined cross-functional execution.
~$18M
Incremental recurring revenue
Associated with improved service capture.
Read case study →+322%
Turning an overlooked market signal into a scalable segment strategy
An emerging academic use case was not reflected in claims, messaging, targeting, or sales activation.
Rik converted the signal into a focused segment strategy and repeatable commercial model.
+40%
Aligning a global launch around differentiated customer value
The organization lacked alignment around positioning, customer value, and launch priorities.
Rik aligned R&D, product, marketing, sales, regional, and leadership teams around a clear commercial story and coordinated launch plan.
How Rik creates impact
Define the opportunity.
Differentiate the value. Deliver the outcome.
Rik helps life sciences teams make sharper commercial choices, translate complex science into customer value, and turn strategy into measurable outcomes.
Define
Prioritize the markets, customers, and opportunities with the strongest commercial potential.
Differentiate
Turn scientific complexity into clear customer value, credible proof, and a compelling commercial story.
Deliver
Align R&D, product, marketing, sales, and regional teams around execution, accountability, and measurable growth.
Leadership
Building confident leaders and accountable teams.
Rik creates the clarity, capability, and operating discipline teams need to make better decisions and deliver stronger commercial outcomes.
“His strategic thinking, innovation, and leadership were instrumental in elevating our global marketing initiatives to new levels of success.”
Executive profile
Rik’s career began close to the science and the customer—and progressed into global marketing leadership across Invitrogen, Life Technologies, and Thermo Fisher Scientific.
That combination of scientific fluency, customer understanding, and enterprise commercial experience shapes how he identifies opportunities and leads growth.
Let’s connect.
For leadership opportunities, commercial challenges, and strategic growth conversations.