Case study
Elevated a reactive support function into a more strategic commercial partner—strengthening leadership depth, operating discipline, and organizational capability while scaling the team from 7 to 15.
Executive summary
A seven-person global services marketing team supporting a growing services portfolio operated largely as a reactive support function.
Marketing needed to move beyond reactive execution and become a more proactive commercial partner—with a clearer mandate, stronger strategic planning, better-defined ownership, greater accountability, and deeper leadership capability.
Build an organization capable of setting clearer priorities, improving decision quality, developing leaders, and influencing commercial strategy—not simply executing requests.
Led the global services marketing organization and its evolution in structure, capability, planning discipline, and commercial partnership.
7 → 15
Global marketing team scaled
Evolved from a primarily reactive support function into a more capable and influential commercial partner.
Supported a global services portfolio that scaled to approximately $500M.
Commercial impact
By clarifying the team’s mandate, strengthening leadership capability, and introducing greater planning and performance discipline, the organization became better equipped to prioritize opportunities, influence commercial decisions, and execute across a growing global services business. The result was not simply a larger team, but a more capable and scalable marketing organization.
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